Privacy Policy

Information We Collect

Personal Information You Provide

When you fill out contact forms, request quotes, schedule inspections, call, text, opt into SMS, or interact with our ads and landing pages, we may collect:

• Name
• Phone number
• Email address
• Property address
• Project details
• Communication preferences

Automatically Collected Information

When you visit our website, we may automatically collect certain technical information, including:

• IP address
• Browser type
• Device type
• Pages visited
• Time spent on the site
• Referring website
• Cookies and tracking identifiers

How We Use Your Information

We use the information we collect to:

• Provide roofing estimates and services
• Respond to inquiries
• Schedule inspections
• Send appointment confirmations
• Deliver SMS notifications
• Send marketing communications (with your consent)
• Improve website performance
• Analyze advertising effectiveness
• Provide retargeting advertisements
• Maintain internal business records

SMS Communications

DSR Roofing runs two separate text message programs. You choose each one on its own, and signing up for one does not sign you up for the other.

• Service texts (only if you check the SMS Opt In box on one of our forms or text us first): appointment reminders, project updates, and service follow-ups.
• Marketing texts (only if you separately check the Promotions Opt In box): promotional offers.

Advertising & Tracking Technologies

We work with third-party advertising platforms to deliver relevant ads and measure their effectiveness. These tools include:

• Meta (Facebook & Instagram) Pixel
• Google Ads & Google Tag Manager
• Google Analytics
• Retargeting technologies

These platforms collect activity data to measure campaign performance, deliver relevant advertisements, create custom audiences, and improve our marketing.

You can manage ad preferences through Facebook Ad Settings, Google Ad Settings, or your browser's cookie controls.

Third-Party Service Providers

We partner with trusted providers to help us operate our business. These include:

• GoHighLevel (GHL) — CRM, forms, automation, and SMS
• AccuLynx — Roofing project management software
• Google — Advertising and analytics
• Meta Platforms — Advertising services
• Payment processors (if applicable)

These providers may access personal data only as necessary to perform services on our behalf and are contractually obligated to safeguard it.

Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance user experience, analyze site traffic, track conversions, and support retargeting. You can disable cookies through your browser settings, though doing so may affect certain website functionality.

Data Sharing

We do not sell personal information.

Text message opt-in data and consent will not be shared with any third parties or affiliates.

We may share information in the following circumstances:

• With service providers assisting us in our operations
• To comply with legal obligations
• To protect our rights and prevent fraud
• In the event of a business transfer, merger, or acquisition

Data Retention

We retain personal information only as long as necessary to provide our services, maintain compliance with legal obligations, resolve disputes, and enforce our agreements.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information. However, no online system can guarantee 100% security.

Your Rights

Depending on your state of residence, you may have the right to:

• Request access to your personal data
• Request correction of inaccurate data
• Request deletion of your personal data
• Opt out of marketing communications

To exercise any of these rights, please contact us.

Children's Privacy

Our services are not directed toward individuals under the age of 18. We do not knowingly collect personal information from minors.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will post the revised version here with an updated effective date. Please check back periodically to stay informed about how we protect your information.

Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, please reach out: